In 2024, yOOusers and Obelus Learning and Consultancy united with a bold vision: to make creativity, EdTech, and wellbeing catalysts for growth, inclusion, and lasting change.

With Obelus’ support, yOOusers has expanded its reach, bringing affordable art kits and creative experiences to more learners and educators worldwide. Together, we are bridging play, learning, and social good, empowering individuals and communities to discover their creativity while building resilience, connection, and joy.

Aligned with Obelus’ four strategic pillars, yOOusers now amplifies its impact across the educational ecosystem. Gamified tools sharpen focus, problem-solving, and motivation; art-based experiences nurture wellbeing for both students and teachers; training programs equip educators with creative, play-based strategies; and international accreditation recognizes creativity, wellbeing, and academic excellence as pillars of quality education.

What began as a small creative venture has grown into a transformative partnership, where yOOusers’ passion for art and gamification meets Obelus’ dedication to education and social innovation. Together, we’re proving that creativity is not just self-expression, but a powerful force for meaningful impact in schools, communities, and beyond.

Laith Abu-Taleb received recognition for his dedication to nurturing creativity among both children and adults through the art of Origami & Quilling.

• The king of Jordan -King Abdullah II- awarded Laith for winning 1st place in the King Abdullah II Award for Youth Innovation and Achievements;
• Laith got the Entrepreneur of the Year award by EY -the most prestigious award for entrepreneurs-.